Cofre del Tesoro / Treasure Chest
Packaging & Branding
Client: Restaurantes Pio Pio
Art Direction: Alberto Weand / Francisco Gonzalez Ruiz
Pio Pio is a local Panamanian fast food chain that prides itself in serving traditional Panamanian food alongside a delicious variety of fried chicken. The Treasure Chest offers many different meal combos and prizes for hungry and adventurous children. This branding project's aim was to re-imagine the Treasure Chest and to emphasize its pirate elements, breathe life into its design, and above all make it an irresistible voyage for young kids.
