Personal concept

Soundpixel is a fictional company created for the purpose of a branding exercise. Soundpixel is a company dedicated to the creation of video game music and prides itself in using real instruments played by real professionals. Without the use of synthesizers or computer-generated sounds, the musicians at Soundpixel can still capture the unique soundscapes of virtual worlds. The Soundpixel icon merges the pixelated look of retro video games with the classical image of a musician, inspired by Caravaggio's "The Lute Player" (c. 1596). The pixels are also a playful way to bring more color and convey that retro pixel feel to give the brand diversity. Rounded corners give the icon and the brand a more contemporary, approachable feel and conveys the idea of pleasant sounds.

Using Format