Serious Play
Client: York University
Logo design

For this project I was commissioned by Professor Negin Dahya of the York University PLAY CES Research Lab to create a unique logo for and the State Farm Youth Advisory Board: Serious Play: Game Development Pathways to STEM Achievement for Teachers and Learners. The objective was to create a fusion of video game, education and learning imagery with an emphasis on recognizable teaching and schooling tropes. The final design was used for promotional material and printed on a t-shirt given to children who participated in the Serious Play Program with York University. 

Photo credit: York University PLAYCES Research Lab 

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