Vox Choirs 
Branding & Identity
Client: Vox Choirs

Vox Choirs is a Toronto-based non-profit music organization comprised of two sibling choirs that share the same core principles: musical excellence, social responsibility, and relationship building. A family of choirs.

The challenge for this project was how to create a distinct identity for three vocal choirs that is visually recognizable as part of the same organization, while remaining faithful to their brand story and vision.

Vox Choirs is all about creating a space for musical expression for young adults. They convey these traits through their visual design and colors. I wanted everything from their typography to their logos to have a soft roundness to them.

Using Format